small group tour of sagrada familia

Experiences Guided by Curiosity

Where will your curiosity take you?

New Tours. Deeper Connections.


Because travel isn’t the goal—understanding is.


Explore newly launched experiences across cities you love, or encounter familiar places in entirely new ways. Each tour is shaped by local scholars and experts who bring art, history, food, and architecture into focus—revealing stories most travelers never see.


With Context, your interests guide the experience. Our experts connect what you’re curious about to the places you’re walking through, transforming travel from a checklist of sights into a shared process of discovery.

Ready to travel with context?

Discover New Tours
spring sale final 2026

Deep, Engaging, Tailored: The Tour for Everyone in Your Party

Conversations, not umbrella tours

"Tim was great. Knowledgeable. Cheeky. Motivating. It was a wonderful tour. We could have talked for hours. This is the exact reason small groups are the best. One on one, non scripted information from a dedicated and knowledgeable professional. Thank you, Tim."

William L.
London, UK

Experts, not guides

“William literally writes the book(s) on the D-Day memorials which led to an incredibly informative day tour. From age 77 to 11, we were all captivated by his knowledge and his ability to connect the dots.”

Carolyn B.
Normandy, France

Tailored, not one-size fits all

“Fantastic way to learn or refresh your understanding of key aspects of the history of Britain... One of the great things about a Context private tour is your guide. You can tailor your experience to your group's individual interests. This was our third Context tour. We are 3 for 3 in terms of top shelf guides, each very knowledgeable and personable. Highly recommended!"

Owen M.
London, UK

What our guests are saying

82,510 Reviews (4.81)

Reviews can only be left by Context customers after they have completed a tour. For more information about our reviews, please see our FAQ.

Roberto was a fabulous guide. He was very knowledgeable and we learned a lot! I would highly recommend.
We had a wonderful experience on the “More Than Manga: Otaku Culture in Akihabara” tour. Our guide was incredibly knowledgeable and made the neighborhood come alive with context and history beyond what you’d ever get walking around on your own. One of my favorite moments was the temple bypass — he thoughtfully helped me choose meaningful amulets, explaining the symbolism behind each one, which made it feel very personal and special. The tour was fascinating and engaging throughout. I do think my daughter may have been a little young to fully appreciate some of the deeper cultural layers, but that’s more about age than the experience itself. Overall, it was insightful, unique, and beautifully guided. Highly recommend!
Federica was very knowledgeable of global luxury brands, their histories, their connection to Milan, their unique focuses and primary leaders. She was attentive to our questions and needs. We had a pleasant afternoon exploring the fashion District shops.