Helena Vaello's passion for food has determined her career. After finishing her Audiovisual Communication studies at the age of 23, she changed course and started a successful catering business that was in operation for 5 years. Then, whilst pursuing a postgraduate course on gastronomic journalism, she began working as a freelance restaurant consultant and cooking instructor. Helena has written about food for several media outlets, including the Guía Repsol, covering a wide range of national events related to haute cuisine, food trips, conventions, and different presentations and specialized courses. She has worked on communication and PR for a brand of jamón Ibérico de bellota, and since 2020 she is responsible for communications in a winery based in Rioja.