Gustavo spends more hours and days per week in the historic center than in any other place, either taking photos, planning and producing cultural activities or just walking around, searching for the best place to relax and have a drink. With an academic formation in the Arts (BFA and MFA, UNAM) he has been able to develop a creative and particular approach to the city. In addition, his passions include music, food and drink and are creative outlets for alternative research and experimentation. Gustavo plays frequently as a DJ in various venues all over Mexico City, and as a food & drink lover, he is currently involved in the creation of his own locally crafted gin brand.