Asaf earned a BA in Jewish History and Archaeology from Hebrew University, and an MA in Middle Eastern Studies and Islam from Bar Ilan University. He has worked for over ten years for the Western Wall Heritage Foundation, and has led many missions and tours across the country. Asaf is passionate about sharing his love of Israel and its people through stories, personal experiences, and hands-on learning; he specializes in tours of Jerusalem and the Old City. Asaf has led many groups and individuals on exciting and educational tours throughout Israel (including heads of state, famous celebrities, and even Pope Francis). Asaf is married with 2 kids and lives in Jerusalem.