Oktoberfest, the world’s largest beer festival, is synonymous with one thing above all else: beer. But not just any beer—Oktoberfest beers are a special category brewed with tradition, precision, and centuries of Bavarian craftsmanship. This guide will take you through the essentials of Oktoberfest beers, from their history to the different types and how to enjoy them.
Oktoberfest beers have their roots in the Märzen style, a type of lager that originated in Bavaria. Traditionally brewed in March ("März" in German), Märzen beers were stored in cool cellars to be enjoyed throughout the summer. By the time Oktoberfest arrived in late September, the last of the Märzen beers were served, creating the strong association between this style of beer and the festival.
To be officially recognized as an Oktoberfest beer, it must meet specific criteria:
There are six breweries that produce the official Oktoberfest beers:
Oktoberfest beers are generally characterized by a few key flavor notes:
While the official Oktoberfest beers can only be brewed in Munich, the popularity of the style has inspired breweries worldwide to produce their own versions. When shopping for Oktoberfest beers outside of Germany, look for those labeled as Märzen or Festbier. These are often brewed in the same traditional style, offering a taste of Oktoberfest wherever you are.
Drinking an Oktoberfest beer is about more than just enjoying a beverage—it’s about connecting with centuries of brewing tradition. When you raise a Maßkrug, you’re participating in a ritual that celebrates craftsmanship, community, and culture. Whether you’re at the festival in Munich or enjoying a Märzen at home, take a moment to appreciate the history and dedication that goes into every sip.
Traveling to Munich soon? You can get a taste of Munich's Oktoberfest culture with our Beer Culture and Biergartens Audio Guide, or dive into the city's culinary scene with our Munich Food Tour.
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